One For Me, One For You: A New Approach to Holiday Giving at Gap (Fashion Wire Daily)

Fashion Wire Daily – In a technology-obsessed world, where new gadgets top everyone’s holiday gift wish-lists, it’s up to clothing retailers to come up with new ways to entice customers to give wearable items as gifts. Gone are the days when a new pair of socks or pajamas can hold their own against a video game console or smartphone, which is something that Gap’s creative director Patrick Robinson had in mind when he designed the Holiday 2010 collection.